I’m featured in the new Monster Truck music video “The Lion”. The video had an exclusive release on BILLBOARD MAG! Hell yeah!!! Thanks so much to the crew at Collider Films for a great time on set. 

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Rising hard rockers Monster Truck roll on with a string of North American tour dates and a crunching new track, “The Lion.”

The Canadian newcomers are coming off a thundering start in their homeland, where they won breakthrough group of the year at the 2013 Juno Awards. They’ve since toured with the likes of Kid Rock, Slash, Guns ‘n Roses, Sevendust, and won the respect of many more. Alice In Chains’ Mike Inez is one confirmed fan, describing the outfit as “the real deal.”

Another U.S. live push is coming. But first, the group has pounced with the video for “The Lion,” a light-hearted look at a down-on-his-luck guitarist.

The band mates arrived at the idea of shooting a narrative video for “The Lion” while on tour. Marc Riccardelli, the director, came up with the story, which is full of guitar worship and has its odd, kinky moment.

“The redeeming moment is his getting a call to play a solo on the new Monster Truck song as featured in the clip,” bass player and lead vocalist Jon Harvey tells Billboard. “We liked the idea and suggested our good friend Paul Spence (FUBAR) to play the lead. We are all pleased with the end results.”

The song is the follow-up to “Sweet Mountain River,” lifted from the band’s Dine Alone Records release “Furiosity.” The album is in the hunt for rock album of the year at the Juno Awards, to be held March 30 in Winnipeg.

Monster Truck will support Alter Bridge for an 11-date tour run beginning April 14 in Dallas, followed by an arena trek with Alice In Chains starting May 6.

Monster Truck was formed in Ontario by Harvey, Jeremy Widerman (guitar, vocals), Brandon Bliss (organ, vocals) and Steve Kiely (drums, vocals). The group has also released two EPs, “Monster Truck” and “The Brown EP”.

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