In what could be interpreted as the biggest “Eff You” to Microsoft Canada’s darling baby flagship store at Yorkdale Mall, Apple is moving in two stores over. And to add insult to injury, their plot is monstrous — doubling, or even tripling the Windows-based square footage.
Without a direct quote, it’s hard to say if this is a genuine business move, or a just a coincidence. The new Yorkdale wing is not huge (more of a corridor extension), and the current Yorkdale Apple store is cramped and in need of a change. I understand their need to relocate but you would think competitive chains would have some kind of restraining orders on each other. I guess that’s just how the story of the big box battles unpacks. Your thoughts?
Post Tags: apple store, yorkdale mall
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