How low can the bar go? According to the last South Park episode where Cartman squares off with Honey Boo Boo in a pasghetti death match, it’s pretty murky, but I think we might be setting new levels here.

The US elections conscious marketing whizzzz’s at Baileys Non-Alcoholic Coffee Creamer have dreamt up a new celebrity-endorsed campaign featuring former C-listers turned E!-listers, Mario Lopez, Nick Lachey and Bill and Giuliana Rancic. Mario here is representing Caramel flavour because…. of his burnt-olive mediterranean complexion maybe? The pay off is that the celeb that gets the most votes will be giving $25,000 to the charity of their choice, and one lucky winner gets a trip to LA.

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