Mario Lopez for Coffee Creamer Prez on National Coffee Day

How low can the bar go? According to the last South Park episode where Cartman squares off with Honey Boo Boo in a pasghetti death match, it’s pretty murky, but I think we might be setting new levels here.

The US elections conscious marketing whizzzz’s at Baileys Non-Alcoholic Coffee Creamer have dreamt up a new celebrity-endorsed campaign featuring former C-listers turned E!-listers, Mario Lopez, Nick Lachey and Bill and Giuliana Rancic. Mario here is representing Caramel flavour because…. of his burnt-olive mediterranean complexion maybe? The pay off is that the celeb that gets the most votes will be giving $25,000 to the charity of their choice, and one lucky winner gets a trip to LA.