Hadoooouuuken!
Montreal’s Naked & Famous selvedge denim gurus resurrect my junior high memories of Street Fighter 2 button mashing with a collaborative capsule collection made in partnership with Capcom. N&F has a storied relationship with Japanese selvedge manufacturers so this makes perfect sense.
Ryu and Guile themed jeans will make their debut end of November featuring “secret handshake” detailing like hadoukens and sonic boom embroidery, heavily detailed vegan-leather patches, illustrated pocket details and a lot more.
Ryu Hadoken Slub Stretch Selvedge Denim available in Super Skinny Guy, Weird Guy, and Easy Guy fits. Guile Sonic Boom Selvedge Denim available in Super Skinny Guy, and Weird Guy fits. The guys also teased the new SF2 button-up shirts sporting hadoukens and other SF2 characters. Rumour has it that an Akuma fireball version is also on its way, along with several more capsule drops throughout the year.
Check out the vlogcast where all is revealed for all the juicy details on how the collaboration came about, and even more hidden denim details. In case you’re new, Naked & Famous are pioneers in the Canadian selvedge denim scene, known for their low-profile advertising and high-featured products like glow-in-the-dark denim, scratch-n-sniff denim, 24 oz Elephant selvedge and so many other wacky gimmicks that speak directly to my inner denim geek.
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