So I guess some people will protest no matter what the cause, to exercise their civil rights but this one was a little ridiculous. Completed by art collective, New York Art Department who were hired ON BEHALF OF PEPSICO (the email arrived from a pepsico.com address) the team feverishly tried to stop the impending Mayor Bloomberg ban with an Instagram-based social media and postering campaign. Nice try, but the ban was passed and soon all “city-regulated” outlets will be prohibited from selling soft drinks in containers over 16 oz, but there are plenty of loop holes as chains like 7-11 are still off the radar. For a complete breakdown of the impacts, you can refer to this excellent video by Casey Neistat for the New York Times.
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