I once wrote an article about North Star Clothing, a Canadian heritage sportswear brand that had its heyday in the late 70s and 80s. The article was for Pound Magazine who were trying to revive their print magazine but it never ran because it took them maybe 9 months to get the issue off the ground and by that time they felt that my article was too ‘dated’ since the brand’s resurrection was a seasonal thing. (aside – I’m not sure the print issue ever got off the ground even, but Pound is alive and well online, with a completely different editorial team from the print side) There’s truth in that but it was pretty shitty of them to not offer any thanks or compensation for the work I had done. Getting to talk with designer Adrian X of TooBlackGuys (also of Canada Goose, The Bay, Roots, and others) was a privilege, so that was a saving grace.
North Star’s new summer 2012 capsule edition is brought to you by Geoff Mcfetridge, an artist based in Los Angeles California. Born in Canada, he was schooled at the Alberta College of Art and the California Institute of the Arts. For two years, he was art director of the famous underground Beastie Boys magazine Grand Royal. Since then he has started the design studio Champion Graphics which has done projects for numerous clients ranging from Nike, Pepsi, Stussy, Burton Snowboards, Girl Skateboards and Patagonia. He made clips for Plaid, Simian, and recently also for The Whitest Boy Alive, and he created film title sequences for The Virgin Suicides and Adaptation.
