Thinking about ads for mineral water always reminds me of my youth growing up in Paris where my pre-pubescent mind was bombarding with desexualized ads of naked women being one with the aether, and the promise of healthy living through bottled water from Volvic or Evian. I’m not sure if the ads had an impact on my tweeny little mind, but I have always been an advocate for the 8 cups of H20 a day rule.
Icelandic Glacial Water comes from Ölfus Spring, a 4,500 year old naturally replenishing, certifiably sustainable water source that is geologically protected by an impenetrable barrier of lava rock (and an army of Icelandic Huldufolk — elves and trolls with names like Skyrgámur the fearsome Curd Stealer and chief Gluggagægir, the Window Peeper.)
The water has been selected for use in the new Dior skincare line, DIORSNOW and is also the world’s first certified carbon-neutral bottled water, produced using only natural, renewable power sources, packaged in recyclable plastic.
So drink up and let the premium power of the Icelandic Huldufolk course through your veins!
